You have the opportunity to directly engage with consumers, across any physical medium or setting. Whether it is a label, a coaster….in store, or at home…This physical “smart” package/product/marketing asset provides a frictionless experience via the consumer tapping their smartphone on a NFC-enabled item.
Utilizing this “micro-moment”, you can deliver targeted, relevant content, and this keeps you in control of the story you want to tell, in your tone of voice. This gives you the power back around your consumer, disintermediating search engines / e-commerce sites. It also drives 3x more engagement across reach, frequency and conversion than traditional marketing investments, and is across pre-purchase, purchase, and post-purchase.