Offline to Online

You have the opportunity to directly engage with consumers, across any physical medium or setting. Whether it is a label, a coaster….in store, or at home…This physical “smart” package/product/marketing asset provides a frictionless experience via the consumer tapping their smartphone on a NFC-enabled item.

Utilizing this “micro-moment”, you can deliver targeted, relevant content, and this keeps you in control of the story you want to tell, in your tone of voice. This gives you the power back around your consumer, disintermediating search engines / e-commerce sites. It also drives 3x more engagement across reach, frequency and conversion than traditional marketing investments, and is across pre-purchase, purchase, and post-purchase.

About Us

We are a team of seasoned marketers, and business and brand leaders. With that perspective and experience, we saw the immense opportunity that NFC mobile engagement offers, and a whole new era to truly communicate one-to-one, and actually “know” who are customers are.

This is our “killer differentiator”: we not only can equip you with the NFC assets, and tools, but can also help you structure and build a compelling campaign that will drive real results.

It’s not enough to just understand the technology; it has to be supplemented and supported with an experience and acumen to work as your peer to understand the market, consumer behavior, what content and experience will or will not work, and how to continually learn and iterate based on the campaign data.

That’s our commitment to working with you in this whole new era of IoT and NFC Mobile Engagement, and jointly driving your success.

About Us

We are a team of seasoned marketers, and business and brand leaders. With that perspective and experience, we saw the immense opportunity that NFC mobile engagement offers, and a whole new era to truly communicate one-to-one, and actually “know” who are customers are.

This is our “killer differentiator”: we not only can equip you with the NFC assets, and tools, but can also help you structure and build a compelling campaign that will drive real results.

It’s not enough to just understand the technology; it has to be supplemented and supported with an experience and acumen to work as your peer to understand the market, consumer behavior, what content and experience will or will not work, and how to continually learn and iterate based on the campaign data.

That’s our commitment to working with you in this whole new era of IoT and NFC Mobile Engagement, and jointly driving your success.

How It Works
  • NFC (Near Field Communication) enables you to tap your credit card (think Visa Pay), Apple Watch, Smartphone to an NFC enabled device. What we do however, is use a printed NFC chip, which means it can be produced for pennies. This printed chip can be sandwiched in paper, or as a sticker, or embedded in plastic….the use cases are endless.
  • A key point is that this is a very practical IoT step, with the ability to tap your smartphone and receive relevant content. And this content can change on each successive tap, and thus have a logical set of steps, or narrative (and tell a story).
  • Also, because your smartphone has a unique device ID, each individual NFC chip “knows” what content should be delivered to your unique phone.
Our Solution

We offer you a turn-key solution for ideating, creating, implementing and monitoring your NFC campaign

We also offer you the flexibility to choose what components you want source via us, or deliver via your own resources.

Our integrated, yet modular solution includes:

  • Ideating and understanding our NFC campaign.  How will the campaign be structured, what data will we capture, how will we measure success?
  • Sourcing the NFC chips, and the software/cloud portal.
  • Managing the printing and conversion sourcing and process, as the NFC chips are placed inside paper assets, plastic dongles…..etc.
  • Helping with the NFC asset segmentation, batching and organization.
  • Staying involved in the campaign and supporting you and your creative agency on communication or campaign nuances.
  • Training and enablement on the software/cloud portal.  This includes the programming of the NFC assets.
  • Ongoing monitoring of the campaign, performance and key data and analytics.

We guide you and partner with you to ensure you drive a successful campaign with strong business and ROI results.

Request For A Demo Or Send Us An Enquiry





Or send email to linda.lee@tapped.guru