NFC (Near Field Communication) enables you to tap your credit card (think Visa Pay), Apple Watch, Smartphone to an NFC enabled device. What we do however, is use a printed NFC chip, which means it can be produced for pennies. This printed chip can be sandwiched in paper, or as a sticker, or embedded in plastic….the use cases are endless. A key point is that this is a very practical IoT step, with the ability to tap your smartphone and receive relevant content.
And this content can change on each successive tap, thus have a logical set of steps, or narrative (and tell a story). Also, because your smartphone has a unique device ID, each individual NFC chip “knows” what content should be delivered to your unique phone. The beauty of this solution is that you can change the content NFC chip directs the phone to, anytime you want to make a change. So the marketing asset (brochure, loyalty card, fridge magnet…) can already be in market, but can be re-programmed remotely, using our simple to use dashboard.
Think about how great this is for real-time A/B testing! And it gets even better who you consider your real-time insights into your campaign:
- How well is my campaign performing today? (not waiting until campaign completion to understand what worked or didn’t work).
- What stores / outlets / bars / hospital clinics….are seeing high or low activity? (so which one should the sales reps visit in order to improve performance).
- Am I seeing strange patterns in the data, with products potentially diverted (parallel imported)?
The NFC chip is printed (not carved from silicon) and then is inlaid in a circular aluminum aerial.
- When you tap your phone, the energy of the phone “wakes” the chip up;
- The chip pings the Cloud Portal and sees what content the phone should re-direct to;
- The phone’s browser (or your app) takes the consumer to that content (and can change of successive taps).